In this project, I developed a brand identity and guidelines for a hypothetical conference called Ignite. Deliverables include 22+ branded graphics including a logo, poster, website, and app. Additionally, I animated several motion graphics such as an app mock-up, banner ad, and logo animation.
Programs Used
Illustrator, Photoshop, After Effects
Research
Audience
People who have a job in illustration & People who enjoy illustration as a hobby.
Pressure Points
If one wants to make illustration their career, it can be difficult to make enough money from illustration alone.
Outcomes
Professionals and hobbyists alike would be able to improve their skills and hear advice from experts in the field.
Goal
I want my target audience to feel welcomed and inspired while attending the conference. They should feel like they’ll gain a new understanding of illustration whether that be professionally or as a hobby.
Naming
Logo Sketches
Logo Final
Logo Animation
Brand Guidelines
Poster
App
Website Landing Page
Animated Banner Ad
Unconventional Marketing
Each attendee at the conference would receive a branded sketchbook which they would be encouraged to use throughout their time there.
